{"id":1931,"date":"2025-09-17T20:45:04","date_gmt":"2025-09-17T20:45:04","guid":{"rendered":"https:\/\/www.centum-d.com\/?post_type=case&#038;p=1931"},"modified":"2025-12-11T08:10:50","modified_gmt":"2025-12-11T08:10:50","slug":"vels","status":"publish","type":"case","link":"https:\/\/www.centum-d.com\/en\/vels\/","title":{"rendered":"Vels"},"content":{"rendered":"<section class=\"one-case-top\">\n\t<div class=\"one-case-top-bg-wrapper\">\n\t\t        <div style=\"background-image:inherit; background-repeat: no-repeat; background-size:cover; width: 100%; height: 100%; background-position: center; \" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/09\/Vels-3.png&#039;)\" class=\"lazyload\">\n\n        <\/div>\n        \t<\/div>\n\t<div class=\"container\">\n\t\t<div class=\"one-case-top-inner\">\n\t\t\t                <ul class=\"breadcrumbs\">\n\t\t\t\t\t<li><a href=\"#\">Centum-D<\/a><\/li>                <\/ul>\n\t\t\t\t\t\t<h1 class=\"section-title\">\n\t\t\t\tVels \t\t\t<\/h1>\n            <div class=\"one-case-top-text\">\n\t\t\t\tVels, a distributor of thermal insulation and building materials, needed an online catalog to present its company and product information. The primary objective was to showcase the company\u2019s profile and product range, while the secondary goal was to enable online sales            <\/div>\n\t\t\t                <div class=\"link-wrapper\">\n                    <a href=\"http:\/\/vels.in.ua\" class=\"link\" target=\"_blank\" rel=\"noopener\">\n\t                    vels.in.ua                    <\/a>\n                <\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"problem\">\n\t<div class=\"top-decor\"><\/div>\n\t<div class=\"center-decor\"><\/div>\n\t<div class=\"bottom-decor\"><\/div>\n\t<div class=\"container\">\n\t\t<div class=\"problem-inner\">\n\t\t\t                <h3 class=\"section-subtitle\">problem<\/h3>\n\t\t\t\n\t\t\t                <h2 class=\"section-title\">main problem<\/h2>\n\t\t\t\n\t\t\t                <div class=\"problem-text\">\n\t                <p>The distributor of insulation and building materials lacked digital presence: the initial request was to develop an online catalog that would drive sales both through organic and paid channels<\/p>\n<p>Key challenges:<\/p>\n<ul>\n<li>No digital presence \u2013 needed a website that feels bright, modern, and professional<\/li>\n<li>No way to navigate for a diverse audience \u2014 from homeowners to industry professionals<\/li>\n<li>No platform to showcase products \u2013 Include detailed product specifications and safety certifications<\/li>\n<\/ul>\n                <\/div>\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"cases\">\n    <div class=\"container\">\n        <div class=\"cases-inner\">\n\n            <div class=\"cases-info\">\n\t\t\t\t                    <h3 class=\"section-subtitle\">Overview<\/h3>\n\t\t\t\t\n\t\t\t\t                    <h2 class=\"section-title\">Summary<\/h2>\n\t\t\t\t\n\t\t\t\t                    <div class=\"slider-navigation\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t                                <div class=\"slider-navigation-item\">Created an optimal site structure to introduce Vels customers to the company, its partners, and its extensive experience with high-quality work<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                <div class=\"slider-navigation-item\">Built the project on the Yii2 framework to ensure stability and scalability<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                <div class=\"slider-navigation-item\">Designed an optimal product card with complete specifications and clear usage instructions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                <div class=\"slider-navigation-item\">Created unique content to strengthen the brand image and SEO potential<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t            <\/div>\n\n            <div class=\"cases-slider-wrapper\">\n\t\t\t\t                    <div class=\"cases-slider swiper\">\n                        <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t                                        <div class=\"img-wrapper\">\n                                            <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/09\/Img-scaled.jpg\"\n                                                 alt=\"\"\n                                                 src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2469px; --smush-placeholder-aspect-ratio: 2469\/2560;\">\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t                                        <div class=\"img-wrapper\">\n                                            <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/09\/Img-3-scaled.jpg\"\n                                                 alt=\"\"\n                                                 src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2469px; --smush-placeholder-aspect-ratio: 2469\/2560;\">\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t                                        <div class=\"img-wrapper\">\n                                            <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/09\/Img-2-scaled.jpg\"\n                                                 alt=\"\"\n                                                 src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2469px; --smush-placeholder-aspect-ratio: 2469\/2560;\">\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t                                        <div class=\"img-wrapper\">\n                                            <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/09\/Img-1-scaled.jpg\"\n                                                 alt=\"\"\n                                                 src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2469px; --smush-placeholder-aspect-ratio: 2469\/2560;\">\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n\t\t\t\t            <\/div>\n\n            <div class=\"progress-bar\">\n                <div class=\"progress-line\"><\/div>\n            <\/div>\n            <div class=\"control-wrapper\">\n                <div class=\"slide-prev\"><\/div>\n                <div class=\"slide-next\"><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"testimonials\">\n    <div class=\"container\">\n        <div class=\"testimonials-inner\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t                <div class=\"benefits-list\">\n\t\t\t\t\t                        <div class=\"benefits-item\">\n\t\t\t\t\t\t\t                                <div class=\"img-wrapper\">\n                                    <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/shake-hands.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n                                <\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-value\">0.796s<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-text\">Average page load time (without XHR)<\/div>\n\t\t\t\t\t\t\t                        <\/div>\n\t\t\t\t\t                        <div class=\"benefits-item\">\n\t\t\t\t\t\t\t                                <div class=\"img-wrapper\">\n                                    <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/rocket.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n                                <\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-value\">240<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-text\">Product cards developed<\/div>\n\t\t\t\t\t\t\t                        <\/div>\n\t\t\t\t\t                        <div class=\"benefits-item\">\n\t\t\t\t\t\t\t                                <div class=\"img-wrapper\">\n                                    <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/medal.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n                                <\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-value\">+500<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-text\">Relevant keywords selected<\/div>\n\t\t\t\t\t\t\t                        <\/div>\n\t\t\t\t\t                        <div class=\"benefits-item\">\n\t\t\t\t\t\t\t                                <div class=\"img-wrapper\">\n                                    <img decoding=\"async\" data-src=\"https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/clock.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n                                <\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-value\">11\u00d7<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t                                <div class=\"benefits-item-text\">Increase in search visibility<\/div>\n\t\t\t\t\t\t\t                        <\/div>\n\t\t\t\t\t                <\/div>\n\t\t\t\t\t\t        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-solution\">\n    <div class=\"container\">\n        <div class=\"case-solution-inner\">\n\t\t\t                <h3 class=\"section-subtitle\">Solution<\/h3>\n\t\t\t\n\t\t\t                <h2 class=\"section-title\">Solution: Analysis and Enhancement<\/h2>\n\t\t\t\n\t\t\t                <div class=\"case-solution-text\">\n\t\t\t\t\t<p>We developed a user-friendly online catalog optimized for both product presentation and direct sales. In parallel, we launched a targeted marketing strategy combining SEO and paid advertising to drive qualified traffic and generate sales from day one<\/p>\n                <\/div>\n\t\t\t\t\t\t                <div class=\"case-solution-additional\">\n\t\t\t\t\t                        <div class=\"case-solution-additional-item\"><\/div>\n\t\t\t\t\t                        <div class=\"case-solution-additional-item\"><\/div>\n\t\t\t\t\t                        <div class=\"case-solution-additional-item\"><\/div>\n\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t                <div class=\"case-solution-statistic\">\n                    <div class=\"case-solution-statistic-list\">\n\t\t\t\t\t\t                            <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\tUser-friendly online catalog                            <\/div>\n\t\t\t\t\t\t                            <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\t10 products ranked in Google&#8217;s TOP 3                            <\/div>\n\t\t\t\t\t\t                            <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\tSEO &amp; PPC                            <\/div>\n\t\t\t\t\t\t                    <\/div>\n                    <div class=\"case-solution-slider-wrapper\">\n                        <div class=\"case-solution-slider swiper\">\n                            <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t                                    <div class=\"swiper-slide\">\n                                        <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\t\t\t\tUser-friendly online catalog                                        <\/div>\n                                    <\/div>\n\t\t\t\t\t\t\t\t                                    <div class=\"swiper-slide\">\n                                        <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\t\t\t\t10 products ranked in Google&#8217;s TOP 3                                        <\/div>\n                                    <\/div>\n\t\t\t\t\t\t\t\t                                    <div class=\"swiper-slide\">\n                                        <div class=\"case-solution-statistic-item\">\n\t\t\t\t\t\t\t\t\t\t\tSEO &amp; PPC                                        <\/div>\n                                    <\/div>\n\t\t\t\t\t\t\t\t                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\t\t\t\n\t\t\t                <h2 class=\"section-title\">\n                    Workflow\n                <\/h2>\n                <div class=\"workflow-slider-wrapper\">\n                    <div class=\"workflow-slider swiper\">\n                        <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n                                    <div class=\"item\">\n                                        <div class=\"item-number\">01<\/div>\n                                        <div class=\"item-text\">Developed the website structure, design, and responsive layout, followed by full system integration<\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n                                    <div class=\"item\">\n                                        <div class=\"item-number\">02<\/div>\n                                        <div class=\"item-text\">Filled the platform with high-quality unique content, including detailed product descriptions and quality certificates<\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"swiper-slide\">\n                                    <div class=\"item\">\n                                        <div class=\"item-number\">03<\/div>\n                                        <div class=\"item-text\">Built and promoted an online catalog, using the Yii2 Framework, delivering a fast, user-friendly website with a clear customer flow<\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n                    <div class=\"controls-wrapper\">\n                        <div class=\"slide-prev\"><\/div>\n                        <div class=\"slide-next\"><\/div>\n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"our-services our-services with-slider align about-us wp-block-acf-centum-our-services\">\n    <div class=\"container\">\n        <div class=\"our-services-inner\">\n\t\t\t                <h3 class=\"section-subtitle\">Promotion<\/h3>\n\t\t\t\n\t\t\t                <h2 class=\"section-title\">Promotion steps<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t                <div class=\"our-services-slider-wrapper\">\n                <\/div>\n\t\t\t\n\t\t\t            <div class=\"our-services-list\">\n\t\t\t\t\t\t\t\t\n                <a\t\t\t\thref=\"\/afssafasf\"                class=\"our-services-item lazyload\"\n                style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor5.png&#039;)\">\n\n                <h4 class=\"our-services-item-title\"><\/h4>\n\n                <div class=\"our-services-item-text\">\n\t\t\t\t\tCollected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.\r\n                <\/div>\n\n            <\/a>\n\t\t\t\t\t\t\n                <div\t\t\t\t                class=\"our-services-item lazyload\"\n                style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor6.jpg&#039;)\">\n\n                <h4 class=\"our-services-item-title\"><\/h4>\n\n                <div class=\"our-services-item-text\">\n\t\t\t\t\tFilled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.\r\n                <\/div>\n\n            <\/div>\n\t\t\t\t\t\t\n                <div\t\t\t\t                class=\"our-services-item wide-item lazyload\"\n                style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor7.jpg&#039;)\">\n\n                <h4 class=\"our-services-item-title\"><\/h4>\n\n                <div class=\"our-services-item-text\">\n\t\t\t\t\tDeveloped and executed a marketing plan to increase visibility, traffic, and conversions.                <\/div>\n\n            <\/div>\n\t\t        <\/div>\n\t\t\n\n\t\t        <div class=\"our-services-slider-wrapper\">\n            <div class=\"our-services-slider swiper\">\n                <div class=\"swiper-wrapper\">\n\t\t\t\t\t                    <div class=\"swiper-slide\">\n\t\t\t\t\t\t\n                        <a\t\t\t\t\t\thref=\"\/afssafasf\"                        class=\"our-services-item lazyload\"\n                        style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor5.png&#039;)\">\n\n                        <h4 class=\"our-services-item-title\">\n\t\t\t\t\t\t\t                        <\/h4>\n\n                        <div class=\"our-services-item-text\">\n\t\t\t\t\t\t\tCollected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.\r\n                        <\/div>\n\n                    <\/a>\n\n                <\/div>\n\t\t\t\t                    <div class=\"swiper-slide\">\n\t\t\t\t\t\t\n                        <div\t\t\t\t\t\t                        class=\"our-services-item lazyload\"\n                        style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor6.jpg&#039;)\">\n\n                        <h4 class=\"our-services-item-title\">\n\t\t\t\t\t\t\t                        <\/h4>\n\n                        <div class=\"our-services-item-text\">\n\t\t\t\t\t\t\tFilled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.\r\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\t\t\t\t                    <div class=\"swiper-slide\">\n\t\t\t\t\t\t\n                        <div\t\t\t\t\t\t                        class=\"our-services-item lazyload\"\n                        style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/www.centum-d.com\/wp-content\/uploads\/2025\/07\/our-service-decor7.jpg&#039;)\">\n\n                        <h4 class=\"our-services-item-title\">\n\t\t\t\t\t\t\t                        <\/h4>\n\n                        <div class=\"our-services-item-text\">\n\t\t\t\t\t\t\tDeveloped and executed a marketing plan to increase visibility, traffic, and conversions.                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n\n        <div class=\"progress-bar\">\n            <div class=\"progress-line\"><\/div>\n        <\/div>\n        <div class=\"controls-wrapper\">\n            <div class=\"slide-prev\"><\/div>\n            <div class=\"slide-next\"><\/div>\n        <\/div>\n    <\/div>\n\t    <\/div>\n    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