The Plastmir company is engaged in the production of products from plexiglass and other plastic sheet materials. When we got acquainted with the site, we found out that the menu and navigation on the site are inconvenient. A small number of landing pages and a very large number of synonymous queries that are not presented on the site. For example: the menu holder and the table tent are different names for the same product. After the analysis, we created a list of tasks.