AutoBusinessTrans

“Auto Business Trans is a Ukrainian logistics company providing fast, reliable cargo transportation across the country, with a focus on the Dnipro region. Centum-D was responsible for the full brand launch – from market analysis and positioning to technical implementation and promotion. The goal was to set up the company’s digital market presence and attract new clients through a comprehensive strategy that included branding, website design, SEO, SMM, targeted advertising, and Google Ads”

problem

main problem

Before partnering with Centum-D, ABT had no digital presence at all – no website, branding, or coordinated marketing activity.
All communication with clients happened offline or by phone, which limited the company’s visibility and growth potential.
They needed a full brand launch and a digital ecosystem that would make them discoverable, credible, and competitive online.

  • No website or online touchpoints; the company operated entirely through phone-based communication
  • Absence of brand identity – no logo, visual system, or templates for digital or printed use
  • No marketing strategy or positioning; messages were inconsistent and lacked focus on target audiences
  • Lack of SEO, social media presence, and paid campaigns – the company was invisible in digital channels
  • Undefined growth principles and no scalable foundation for future promotion

Overview

Summary

Developed a distinct, memorable visual identity across web and social channels
Launched a branded, high-converting website with clear CTAs and intuitive UX
Achieved significant growth in organic search rankings for key queries
Ran effective Google Ads that generated leads, set up & planned MetaAds campaigns
Increased overall lead flow, improved ad ROI, and ensured coordinated channel growth
2,796
engaged website users in the first 3 months
83.8%
interaction rate on the landing pages
2 009
total conversions across all channels in 2 months
92%
share of pre-qualified leads

Solution

Solution

Centum-D started with market and niche analysis to define clear client profiles and shape a strong value proposition. We created a bold visual identity for the website and Instagram. After the branding was approved, SEO specialists built the semantic core, and designers developed the logo and UI/UX. The branded website and social media pages were launched simultaneously, followed by targeted campaigns on Google Ads and Instagram. After launching the marketing strategy, organic traffic began to grow steadily.
In the first month, organic traffic accounted for 36% of all website visits. One month later, its share increased to 45.7%, and after two months – to 77.3%.
A well-designed strategy helped build strong brand awareness and improve search visibility

Organic traffic grew from up to 77.3% of total one within two months after the marketing brand launch
$0.3 cost per pre-qualified lead
7.97% CTR across add campaigns – 1,6x higher than the industry average
Organic traffic grew from up to 77.3% of total one within two months after the marketing brand launch
$0.3 cost per pre-qualified lead
7.97% CTR across add campaigns – 1,6x higher than the industry average

Workflow

01
Created a distinctive brand identity with consistent visuals across channels and an effective SEO website to strengthen online presence
02
Conducted a comprehensive market & audience analysis to define the brand’s marketing strategy, unique value proposition, and clear customer profiles for precise brand targeting
03
Set up and planned performance-driven ad campaigns on Instagram and Google to increase brand visibility & build brand awareness