The construction company had a narrow focus and relied solely on word-of-mouth and ads posted on various platforms to attract clients. This approach limited their ability to reach new customers and made them dependent on third-party websites. As a result, scaling the business was nearly impossible.

• The company operates in several different niches, each with its own target audience that needed to be considered when building the website
• The client’s extensive experience had to be translated into a digital format and presented in a way that highlighted their strengths
• Creating a website that’s both modern and easy to navigate
• Lack of organized content and materials to build the website from
• High competition in the U.S. construction market

The website was launched as an empty shell on a new domain, which gave it zero authority or credibility. Since the website had no basic content or structure, and lacked quality backlinks, it remained invisible to search engines and irrelevant to potential customers.

•  New domain lacked authority and trust with search engines
• No landing pages, and incomplete site structure made navigation and SEO growth difficult
• Little content, so users could not find sufficient information about products or services
• Micro-markup was not implemented, limiting visibility in search results and rich snippets
• The site lacked external links, so it could not compete in rankings or build credibility