SEO Сase Studies Medavita

    MEDAVITA is the official representative of the Italian cosmetics brand. Developments and unique formulas of cosmetic and care products, at the heart of all products are only natural ingredients. When we got acquainted with the site, we found out that the entire structure of the site was created according to the brand catalog, where the landing pages were the names of the product lines. This did not meet the demand from customers, because they were looking for professional products for their qualities and methods of application. Also, problems with the language version of the site were identified.
    https://medavita.com.ua/

    problem

    main problem

    • There were no relevant landing pages.
    • Missing content, meta tags throughout the site.
    • The technical optimization of the site was low (the site took a long time to load, there were mistakes in page layout).
    • Weak site structure.
    • Problems with indexing the Ukrainian version of the site, images.
    • There was no micro-markup.
    • Outdated and awkward design.
    • The domain had a small number of subject links.

    Overview

    Summary

    The dynamics of impressions and clicks in Google is visible – traffic increased by 498.56%
    More than 500 relevant keywords were selected for the site
    Implementation of a new menu design, new categories
    Conversion funnels have been set up. And the number of orders has increased 5 times
    More than 30 new landing pages were created, which increased the visibility of the site by 11 times.
    Implementation of a strategy for obtaining high-quality and thematic links

    Promotion

    Promotion steps

    The first stage is the analysis of client information, marketing research of the market and competitors’ websites

    The second stage is the selection of a semantic core and the development of a promotion strategy, its clustering

    The third stage is making edits to the work of the site (we have distributed the products in separate sections, created a sitemap, registered unique meta-data). In just 6 months of work, the site achieved the TOP search rankings

    The first stage is the analysis of client information, marketing research of the market and competitors’ websites

    The second stage is the selection of a semantic core and the development of a promotion strategy, its clustering

    The third stage is making edits to the work of the site (we have distributed the products in separate sections, created a sitemap, registered unique meta-data). In just 6 months of work, the site achieved the TOP search rankings

    Summary

    by 498.56%
    increased traffic
    5 times
    more orders
    11 times
    increased site visibility
    more than 500
    relevant keywords
    5.0
    star star star star star
    Gyk Olga
    Co-FOUNDER Good Waves
    “Thanks to Centum-D, our business works more efficiently by 100%! We recommend!”
    5.0
    star star star star star
    Gyk Olga
    Co-FOUNDER Good Waves
    “Thanks to Centum-D, our business works more efficiently by 100%! We recommend!”
    5.0
    star star star star star
    Gyk Olga
    Co-FOUNDER Good Waves
    “Thanks to Centum-D, our business works more efficiently by 100%! We recommend!”
    5.0
    star star star star star
    Gyk Olga
    Co-FOUNDER Good Waves
    “Thanks to Centum-D, our business works more efficiently by 100%! We recommend!”
    5.0
    star star star star star
    Gyk Olga
    Co-FOUNDER Good Waves
    “Thanks to Centum-D, our business works more efficiently by 100%! We recommend!”

    Solution

    Solution

    The site had enough branded traffic, but there were no clicks on topical keywords. A structure was created that simplifies the selection of products for hairdressers for clients who do not know enough about the catalog.

    Reach after 1 week +571,9%
    content interactions +22,7%
    profile visits +48,8%
    web-site clicks +44,4%
    Reach after 1 week +571,9%
    content interactions +22,7%
    profile visits +48,8%
    web-site clicks +44,4%

    Workflow

    01
    The first step is to update the site's appearance.
    02
    The second stage is to collect a large SN and implement on its basis the site structure with new pages in accordance with the target key queries.
    03
    The third stage is to optimize the site for speed
    04
    Correct mistakes
    05
    Create and process all the images on the site

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