Medavita

    MEDAVITA is a premium Italian haircare brand built on natural ingredients. We redesigned and launched a user-focused online store that reflects the brand’s identity, improved its SEO, run Google Ads campaigns, and continue to provide full technical support
    medavita.com.ua

    problem

    main problem

    The website was not optimized for search engines or users. It contained critical technical errors, poor content structure, and low domain authority. These issues result in poor organic visibility and a negative user experience.

    • The site lacked relevant landing pages
    • Missing content, micro-markup & meta tags throughout the site
    • The site loaded slowly and had layout errors
    •  Weak website structure
    • Problems with indexing and image optimization
    • No relevant traffic & revenue from the online store
    • Outdated and awkward design
    • The domain had a small number of relevant backlinks

    Overview

    Summary

    A significant increase in impressions and clicks, with traffic growing by 498.56%
    Conversion funnels have been set up. The number of orders has increased 5 times
    More than 500 relevant keywords were selected for the website optimization
    More than 30 new landing pages were created, which increased its search visibility by 11 times
    A new menu design and additional categories were implemented
    A link-building strategy focused on high-quality, niche-relevant backlinks was implemented
    +498.56%
    increased traffic
    5 times
    more orders in 3 months
    11x
    better site visibility in 6 months
    >500
    relevant keywords

    Solution

    Solution

    The website’s structure was fundamentally misaligned with how customers search for products. After a deep analysis of user behavior, we executed a complete architectural overhaul. We built a new, user-centric site structure with dozens of targeted landing pages and performed a full technical optimization to boost speed, fix critical errors, and maximize visibility in search engines.

    1 650 indexed pages
    up to 30 000 organic clicks per quarter
    up to 2 500 000 organic impressions per quarter
    750% average monthly ROAS
    1 650 indexed pages
    up to 30 000 organic clicks per quarter
    up to 2 500 000 organic impressions per quarter
    750% average monthly ROAS

    Workflow

    01
    Updated the overall look and feel of the website, modernized its visual style, and improved navigation to create a smoother UX
    02
    Building an extensive semantic core and implementing a new site structure with pages aligned to target key queries
    03
    Improved loading speed, fixed technical errors, and optimized all images
    04
    Configured Google Ads & analytis tracking, implemented conversion funnels, and ensured ongoing performance monitoring
    05
    Provided continuous technical & advertising support, SEO updates, and content improvements

    Promotion

    Promotion steps

    The first stage involved a detailed review of client data, market trends, and competitor websites to define opportunities for growth. At the same time the SEO team conducted an in-depth audit to find technical and content gaps and developed a step-by-step optimization plan

    The second stage focused on building & clustering the semantic core, along with the technical optimization of the platform and integration of the new design

    The third stage included updating the website structure, organizing products into dedicated sections, creating a sitemap, and adding unique meta data

    The final stage covered analytics & Google Ads setup, with ongoing support, monitoring & performance improvements

    The first stage involved a detailed review of client data, market trends, and competitor websites to define opportunities for growth. At the same time the SEO team conducted an in-depth audit to find technical and content gaps and developed a step-by-step optimization plan

    The second stage focused on building & clustering the semantic core, along with the technical optimization of the platform and integration of the new design

    The third stage included updating the website structure, organizing products into dedicated sections, creating a sitemap, and adding unique meta data

    The final stage covered analytics & Google Ads setup, with ongoing support, monitoring & performance improvements

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