Case Category: Online catalog

    Vels

    Vels

    Vels, a distributor of thermal insulation and building materials, needs an online catalog to present information about the company and its products. The primary objective is to showcase the company’s profile and products, while the secondary objective is to facilitate online sales
    vels.in.ua

    problem

    main problem

    The distributor of insulation and building materials needed an online catalog, a marketing strategy, and an advertising campaign

    Key challenges:

    • Design a website that feels bright, modern, and professional
    • Make it clear and easy to navigate for a diverse audience — from homeowners to industry professionals
    • Include detailed product specifications and safety certifications

    Overview

    Summary

    Created a site structure to showcase Vels and its quality work
    Developed the project on Yii2 for stability and scalability
    Created a product card with specs and usage instructions
    Developed content to enhance brand image and SEO

    Solution

    Solution: Analysis and Enhancement

    We developed a user-friendly online catalog designed for both product presentation and direct sales. In parallel, we launched a targeted marketing strategy combining SEO and paid advertising to drive qualified traffic and generate sales through the new platform from day one

    10 products secured
    Top 3 rankings on Google

    Workflow

    01
    Development of the structure, design, responsive layout, and integration
    02
    Filling the web resource with high-quality unique content including detailed product descriptions and certificates
    03
    Creation of an online catalog and its further promotion using Yii2 Framework, providing the client with a responsive and user-friendly site with a simple customer flow