Case Category: Online catalog

    AutoBusinessTrans

    AutoBusinessTrans

    “Auto Business Trans is a Ukrainian logistics company providing fast, reliable cargo transportation across the country, with a focus on the Dnipro region. Centum-D was responsible for the full brand launch – from market analysis and positioning to technical implementation and promotion. The goal was to set up the company’s digital market presence and attract new clients through a comprehensive strategy that included branding, website design, SEO, SMM, targeted advertising, and Google Ads”
    autobusinesstrans.com

    problem

    main problem

    Before partnering with Centum-D, ABT had no digital presence at all – no website, branding, or coordinated marketing activity.
    All communication with clients happened offline or by phone, which limited the company’s visibility and growth potential.
    They needed a full brand launch and a digital ecosystem that would make them discoverable, credible, and competitive online.

    • No website or online touchpoints; the company operated entirely through phone-based communication
    • Absence of brand identity – no logo, visual system, or templates for digital or printed use
    • No marketing strategy or positioning; messages were inconsistent and lacked focus on target audiences
    • Lack of SEO, social media presence, and paid campaigns – the company was invisible in digital channels
    • Undefined growth principles and no scalable foundation for future promotion

    Overview

    Summary

    Developed a distinct, memorable visual identity across web and social channels
    Launched a branded, high-converting website with clear CTAs and intuitive UX
    Achieved significant growth in organic search rankings for key queries
    Ran effective Google Ads that generated leads, set up & planned MetaAds campaigns
    Increased overall lead flow, improved ad ROI, and ensured coordinated channel growth
    2,796
    engaged website users in the first 3 months
    83.8%
    interaction rate on the landing pages
    2 009
    total conversions across all channels in 2 months
    92%
    share of pre-qualified leads

    Solution

    Solution

    Centum-D started with market and niche analysis to define clear client profiles and shape a strong value proposition. We created a bold visual identity for the website and Instagram. After the branding was approved, SEO specialists built the semantic core, and designers developed the logo and UI/UX. The branded website and social media pages were launched simultaneously, followed by targeted campaigns on Google Ads and Instagram. After launching the marketing strategy, organic traffic began to grow steadily.
    In the first month, organic traffic accounted for 36% of all website visits. One month later, its share increased to 45.7%, and after two months – to 77.3%.
    A well-designed strategy helped build strong brand awareness and improve search visibility

    Organic traffic grew from up to 77.3% of total one within two months after the marketing brand launch
    $0.3 cost per pre-qualified lead
    7.97% CTR across add campaigns – 1,6x higher than the industry average
    Organic traffic grew from up to 77.3% of total one within two months after the marketing brand launch
    $0.3 cost per pre-qualified lead
    7.97% CTR across add campaigns – 1,6x higher than the industry average

    Workflow

    01
    Created a distinctive brand identity with consistent visuals across channels and an effective SEO website to strengthen online presence
    02
    Conducted a comprehensive market & audience analysis to define the brand’s marketing strategy, unique value proposition, and clear customer profiles for precise brand targeting
    03
    Set up and planned performance-driven ad campaigns on Instagram and Google to increase brand visibility & build brand awareness

    Park N Play Design

    Park N Play Design

    Park N Play Design delivers equipment and services for building and upgrading modern amusement parks. To overcome Webflow’s limitations, the company needed a rebuilt website with custom layouts, smoother UX, and a stronger digital presence that reflects its market leadership
    parknplaydesign.com

    problem

    main problem

    The client needed a rapid and precise Webflow rebuild to refresh pages and add new navigation features.
    The main challenge was to meet tight deadlines while ensuring pixel-perfect accuracy across all Apple devices.

    • No full access to test the platform across different Apple devices, OS versions, and real-world conditions
    • Required deep modifications within the existing Webflow infrastructure to meet new technical needs
    • Outdated, inconsistent templates that demanded redesign, alignment fixes, and restructuring of repeated sections
    • Need to add new navigation elements without breaking the current architecture and UX logic
    • Absence of adaptive layouts optimized for desktop and iOS devices

    Overview

    Summary

    Integrated new, fully functional menu elements
    Delivered fully responsive pages across all devices
    Achieved flawless compatibility with iOS devices
    Ensured pixel-perfect visual alignment on every screen
    Met all project milestones on schedule

    Solution

    Solution

    Thanks to a well-organized workflow, the Centum-D team delivered high-quality desktop and mobile layouts on schedule.
    To accelerate design updates, we divided the project into two parallel tracks.
    One team updated existing pages by correcting block alignment and creating new pages using available templates. The other team optimized layouts for flawless performance on iOS devices.
    To overcome testing limitations, we used BrowserStack, ensuring full coverage across all Apple devices.

    Workflow

    01
    Reviewed and updated all required web pages, ensuring consistent layouts, proper block spacing, and seamless interaction between elements
    02
    Integrated new menu and navigation components, with front-end development specifically optimized for iPhone and iPad user experience
    03
    Conducted cross-device and cross-browser testing via BrowserStack and internal QA, resolved all issues, finalized documentation, and prepared the project for deployment

    Vels

    Vels

    Vels, a distributor of thermal insulation and building materials, needed an online catalog to present its company and product information. The primary objective was to showcase the company’s profile and product range, while the secondary goal was to enable online sales
    vels.in.ua

    problem

    main problem

    The distributor of insulation and building materials lacked digital presence: the initial request was to develop an online catalog that would drive sales both through organic and paid channels

    Key challenges:

    • No digital presence – needed a website that feels bright, modern, and professional
    • No way to navigate for a diverse audience — from homeowners to industry professionals
    • No platform to showcase products – Include detailed product specifications and safety certifications

    Overview

    Summary

    Created an optimal site structure to introduce Vels customers to the company, its partners, and its extensive experience with high-quality work
    Built the project on the Yii2 framework to ensure stability and scalability
    Designed an optimal product card with complete specifications and clear usage instructions
    Created unique content to strengthen the brand image and SEO potential
    0.796s
    Average page load time (without XHR)
    240
    Product cards developed
    +500
    Relevant keywords selected
    11×
    Increase in search visibility

    Solution

    Solution: Analysis and Enhancement

    We developed a user-friendly online catalog optimized for both product presentation and direct sales. In parallel, we launched a targeted marketing strategy combining SEO and paid advertising to drive qualified traffic and generate sales from day one

    User-friendly online catalog
    10 products ranked in Google’s TOP 3
    SEO & PPC
    User-friendly online catalog
    10 products ranked in Google’s TOP 3
    SEO & PPC

    Workflow

    01
    Developed the website structure, design, and responsive layout, followed by full system integration
    02
    Filled the platform with high-quality unique content, including detailed product descriptions and quality certificates
    03
    Built and promoted an online catalog, using the Yii2 Framework, delivering a fast, user-friendly website with a clear customer flow

    Promotion

    Promotion steps

    Collected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.

    Filled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.

    Developed and executed a marketing plan to increase visibility, traffic, and conversions.

    Collected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.

    Filled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.

    Developed and executed a marketing plan to increase visibility, traffic, and conversions.