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AutoBusinessTrans logistics services

ABT is a powerful Ukrainian provider of quality and fast cargo services, operating all over the country, with a greater focus on the Dnipro city and region. Their task for the Centum-D team was to prepare and launch the brand, including both marketing and technical aspects so that the company would be presented in the market the best way and attract customers through multiple marketing channels.
This project was split into few interconnected stages:
- Marketing analysis & branding
- Technical audit of the brand squeeze page
- SEO strategical planning
- Design and development of the brand website
- Search Engine Optimization
- Social Media Marketing
- Targeted advertising campaigns
- Google Ads campaigns

Problem
  • inefficient landing page with non-relevant queries
  • absence of marketing & positioning strategy
  • no branding
  • low search engine ranking & visibility
  • need for effective targeted and contextual ad campaigns
  • unclear principles of positioning, promotion & growth
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Solution

Analyze & enhance
Centum-D started by analyzing the market, and niche and further forming the unique selling proposition, using defined and described by our marketing team user profiles. Strategic planning included further development of the outstanding brand image with clear visual elements, designed and adapted for the two main promotion channels: brand website and Instagram account.
Having agreed on the branding strategy our SEO team proceeded to collect and cluster the semantic core, based on the main services of the company while our Design team created the brand logo and UI/UX website design.
The comprehensive marketing strategy and project realization plan allowed us to meet all set deadlines and made the cooperation process smooth and pleasant both for the client and Centum-D team.
The branded website was launched in parallel with the brand accounts in social media that our SMM experts registered, set, and filled with relevant content, following the SMM strategy. The final step to complete the project was creating creatives, setting and successfully running Ad Campaigns through Google Shopping Ads & Instagram.
 Analyze & enhance solution1
Workflow

Summary

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