Rebranding

The rebranding process is aimed at changing the way your brand is perceived and includes reconsideration and analysis of all branding elements. It’s not about the visual aspect only, but about the whole image of the brand that is adjusted to the company strategy. 

Rebranding can include a new or refreshed logo, renaming, TOV change, new communication patterns, and many other things. Whether you rethink your brand identity or just want to reveal new opportunities of the brand you’ll start with the market research and development of the new marketing strategy and further rebranding.

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    Work samples

    Kids Clinic
    Original Selfie Museum
    • Better company awareness
    • Strong & clear brand touchpoints
    • Trust & Loyalty of your customers
    • Competitive strength

    Cost of rebranding

    We have a fair price policy. The cost of website development stays fixed and is agreed upon in advance when calculating the project implementation budget for a client.

    Brand building workflow

    01
     process
    Analysis & Planning
    Together with the client, we identify goals and the way we can achieve them with a strategic branding program. Then we will complete all necessary research, evaluate & describe the brand for further work.
    02
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    Branding & Technical Work
    According to the plan formed and approved at the previous stage, we move to the actual development of brand elements (from website and logo up to customer experience and packaging). Graphic design, website development, copywriting, advertising, - everything you will need for launching or relaunching your brand.
    03
     process
    Approval
    Presentation and discussion of the concept & prepared materials with the client.
    04
     process
    Final result
    You get the full set of branded tools relevant to your needs & goals, developed and designed specifically according to the terms of reference. As well as guidance on how to use them and support of the Centum-D team.

    Advantages

    advantages
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    Expert IT solutions
    Expert IT solutions
    Business orientation
    Business orientation
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    02
    03
    advantages heading
    Official partners with MAGENTO
    Official partners with MAGENTO
    Experience & efficiency
    Experience & efficiency
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    Analyzing & Saving
    Analyzing & Saving
    Free maintenance
    Free maintenance
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    Benefits of working with us

    01
    Expert IT solutions
    Expert IT solutions
    02
    Business orientation
    Business orientation
    03
    Official partners with MAGENTO
    Official partners with MAGENTO
    04
    Experience & efficiency
    Experience & efficiency
    05
    Analyzing & Saving
    Analyzing & Saving
    06
    Free maintenance
    Free maintenance
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    Get a 7% discount Fill out a brief

    Reviews

    We have previously studied offers from almost 20 web-studios. Then we decided to choose our fellow countrymen from Centum-D. We ordered an online store. The developers have implemented all the necessary functional features, based on a turnkey solution. They themselves suggested this option, which was very pleasant, as it saved us not only time but also our money! Their approach is great because their goal is not to earn at any cost, but to satisfy the needs of the client! As for the functionality, they also provided their advice.
    Big thanks to the Centum-D team! Moving trade from offline to online, we did not know what we really wanted to get in the end. The team professionally directed us to the right track and helped with technical task preparation. They created a cool website. Besides, the team has also made a great squeeze page. It is really selling - that’s for real!
    We had little time to analyze the audience, develop the design and the entire site, launch and promote the project because of its specifics. I was afraid that we would not have time to launch in the time limits set. The development team perfectly solved all the problems and even met the allotted time, which surprised me, I must admit it! At each stage, the guys informed about the progress of the work, provided a detailed description of the process, specified certain features. The result exceeded all our expectations!
    Hello! My name is Elena Olshanskaya, I work in the beauty industry. I have huge experience and fairly large number of clients, so I do my best to keep pace with time. Modern service industry requires new approaches & professional tactics to organize and run business. Centum-D team was recommended to me as the best professional team. Since in my field I’m a professional myself, I set really high requirements. I needed to introduce & promote new trends and directions. And it was like a miracle, I met a wonderful team of young, advanced, tactful, great professionals. They created a stylish, modern website for me where everything is clearly thought out & organized. All new customers who came to me via my business website appreciate my promotion, and people dealing with the development of their own businesses ask me to share contacts of the company that maintains my website. I can express my gratitude to the whole team endlessly… Thank you for your high level of expertise, patience & understanding ;) We have been cooperating for 4 years now, and you keep surprising me. I admire you!!! I recommend this agency to everyone! Yours sincerely, Elena O.
    During my career, I worked with many CEO contractors. Starting from local no-names ending with super-promoted guys from Kyiv. But none of all the above gave such a measurable and clear result. I continue to cooperate with the guys, and I look forward to even bigger results! I recommend this agency to all who have doubts:)
    This is the best company in its field of the service industry. Highly qualified team always promptly & professionally responds to our requests and wishes. We are very pleased with our cooperation.
    Despite my complex nature & perception of information that I do not understand, your team was able to discover the world of sales and Internet advertising for me. Therefore, you are my guru and the greatest authority in many sales, marketing & advertising related issues in general.
    We express our gratitude to the Centum-D team who created our website. Very professional approach at all stages of work, regular consulting & comments on all questions. Our requests were dealt with case-by-case approach as well.We are grateful for the successful cooperation!
    I’ve been working with Centum-D for a year. I came to the web-studio to get an online store from a scratch. They made everything: from design to setting Google Analytics goals. I stayed with them and extended the marketing contract. Consisting & supportive work process.
    Thank you for taking part in this experiment. We did something unusual and outstanding - it was cool! The customer is satisfied. We have learned something. There were big risks that the idea could get stuck, but fortunately everything worked out great. The quest really impressed the team, made it possible to feel team unity, learn much about the company itself. In Covid pandemic reality, people were granted festive emotions. It was astounding what active part employees took in the quest activity. Everyone got inspired. It was perfect. Once again, many thanks & thanks from the client.
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    What are the components of rebranding?

    Rebranding includes branding remake, remake of its attributes, position and promotion strategy. Rebranding process helps create new or adjust an existing image of a brand that might have lost some points or reputation, need refreshment, better & stronger positions, etc.

    We can rebrand basic brand elements (logo, corporate identity, website) separately or in a comprehensive way (together with positioning, communication techniques, operating procedures).

    Results of the rebranding process can increase the brand awareness, relevance, and profitability, as well as introduce an existing brand to the new market or audience.

    When do you need a rebranding?

    What are the stages of rebranding process?

    1. Audit of the company, products, services

    This stage is the basic must-have one, making rebranding process different from branding ones. Rebranding is based on the preliminary research of the brand and its performance. This is the only way to find out what was efficient and what to keep, as well as what should be adapted to the new demands of the market and users.

    1. Strategic brand repositioning and renewal

    Changing the brand development paradigm is impossible without changing brand positioning strategy. Even if the market, niche & audience stay the same, their condition changes with time, so you need new tools and principles of cooperating with them.

    1. Visual update

    Design stays efficient for 2 years. 24 months is its average effective lifetime. If you want it to stay efficient and to perform well, you need to update it. An in case you need to work on your brand’s reputation or change associations it creates, you might need to visually remake the brand from almost the very beginning.

    1. Communication update

    This stage includes packing senses and messages of your brand. This process considers the new visual style of your brand, updated users profiles, technological processes & opportunities.

    1. technical update

    At this stage, we also audit your platforms, for example, your website, and complete a strategy of technical brand positioning upgrade for more efficient performance.

    Each stage can be completed separately or as a part of comprehensive rebranding for the best results. The Centum-D team will help do it smoothly and cost-efficiently – just set us this task!

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