Visual Branding

The first impression matters. It directly affects the decision of the customer to buy your product, order your services or visit your event. A visually outstanding company or its campaign helps you win attention against offers from even bigger and more famous brands. Well thought and well-designed visual identification can help improve the position of your brand in the market. Communicate with your audience efficiently through the graphical information and imagery that will differentiate you from your competitors.

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    Work samples

    MS-Makeup
    “SK-Etalon”
    • Logo & its variations
    • Color scheme & complements
    • Fonts & typography
    • Visuals

    Cost of rebranding

    We have a fair price policy. The cost of website development stays fixed and is agreed upon in advance when calculating the project implementation budget for a client.

    Brand building workflow

    01
     process
    Analysis & Planning
    Together with the client, we identify goals and the way we can achieve them with a strategic branding program. Then we will complete all necessary research, evaluate & describe the brand for further work.
    02
     process
    Branding & Technical Work
    According to the plan formed and approved at the previous stage, we move to the actual development of brand elements (from website and logo up to customer experience and packaging). Graphic design, website development, copywriting, advertising, - everything you will need for launching or relaunching your brand.
    03
     process
    Approval
    Presentation and discussion of the concept & prepared materials with the client.
    04
     process
    Final result
    You get the full set of branded tools relevant to your needs & goals, developed and designed specifically according to the terms of reference. As well as guidance on how to use them and support of the Centum-D team.

    Advantages

    advantages
    01
    advantages heading
    Expert IT solutions
    Expert IT solutions
    Business orientation
    Business orientation
    advantages heading
    02
    03
    advantages heading
    Official partners with MAGENTO
    Official partners with MAGENTO
    Experience & efficiency
    Experience & efficiency
    advantages heading
    04
    05
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    Analyzing & Saving
    Analyzing & Saving
    Free maintenance
    Free maintenance
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    06

    Benefits of working with us

    01
    Expert IT solutions
    Expert IT solutions
    02
    Business orientation
    Business orientation
    03
    Official partners with MAGENTO
    Official partners with MAGENTO
    04
    Experience & efficiency
    Experience & efficiency
    05
    Analyzing & Saving
    Analyzing & Saving
    06
    Free maintenance
    Free maintenance
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    work-us
    Get a 7% discount Fill out a brief

    Reviews

    We have previously studied offers from almost 20 web-studios. Then we decided to choose our fellow countrymen from Centum-D. We ordered an online store. The developers have implemented all the necessary functional features, based on a turnkey solution. They themselves suggested this option, which was very pleasant, as it saved us not only time but also our money! Their approach is great because their goal is not to earn at any cost, but to satisfy the needs of the client! As for the functionality, they also provided their advice.
    Big thanks to the Centum-D team! Moving trade from offline to online, we did not know what we really wanted to get in the end. The team professionally directed us to the right track and helped with technical task preparation. They created a cool website. Besides, the team has also made a great squeeze page. It is really selling - that’s for real!
    We had little time to analyze the audience, develop the design and the entire site, launch and promote the project because of its specifics. I was afraid that we would not have time to launch in the time limits set. The development team perfectly solved all the problems and even met the allotted time, which surprised me, I must admit it! At each stage, the guys informed about the progress of the work, provided a detailed description of the process, specified certain features. The result exceeded all our expectations!
    Hello! My name is Elena Olshanskaya, I work in the beauty industry. I have huge experience and fairly large number of clients, so I do my best to keep pace with time. Modern service industry requires new approaches & professional tactics to organize and run business. Centum-D team was recommended to me as the best professional team. Since in my field I’m a professional myself, I set really high requirements. I needed to introduce & promote new trends and directions. And it was like a miracle, I met a wonderful team of young, advanced, tactful, great professionals. They created a stylish, modern website for me where everything is clearly thought out & organized. All new customers who came to me via my business website appreciate my promotion, and people dealing with the development of their own businesses ask me to share contacts of the company that maintains my website. I can express my gratitude to the whole team endlessly… Thank you for your high level of expertise, patience & understanding ;) We have been cooperating for 4 years now, and you keep surprising me. I admire you!!! I recommend this agency to everyone! Yours sincerely, Elena O.
    During my career, I worked with many CEO contractors. Starting from local no-names ending with super-promoted guys from Kyiv. But none of all the above gave such a measurable and clear result. I continue to cooperate with the guys, and I look forward to even bigger results! I recommend this agency to all who have doubts:)
    This is the best company in its field of the service industry. Highly qualified team always promptly & professionally responds to our requests and wishes. We are very pleased with our cooperation.
    Despite my complex nature & perception of information that I do not understand, your team was able to discover the world of sales and Internet advertising for me. Therefore, you are my guru and the greatest authority in many sales, marketing & advertising related issues in general.
    We express our gratitude to the Centum-D team who created our website. Very professional approach at all stages of work, regular consulting & comments on all questions. Our requests were dealt with case-by-case approach as well.We are grateful for the successful cooperation!
    I’ve been working with Centum-D for a year. I came to the web-studio to get an online store from a scratch. They made everything: from design to setting Google Analytics goals. I stayed with them and extended the marketing contract. Consisting & supportive work process.
    Thank you for taking part in this experiment. We did something unusual and outstanding - it was cool! The customer is satisfied. We have learned something. There were big risks that the idea could get stuck, but fortunately everything worked out great. The quest really impressed the team, made it possible to feel team unity, learn much about the company itself. In Covid pandemic reality, people were granted festive emotions. It was astounding what active part employees took in the quest activity. Everyone got inspired. It was perfect. Once again, many thanks & thanks from the client.
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    What is a “visual identity” and what does it include?

    Visual identity does not only stand for the visual elements used by your brand but also creates the whole image of your brand so that your customers would communicate with you, clearly differentiating your brand from other ones. Positive associations will also help increase sales of your goods and services.

    The most important elements of the brand’s visual identity are the following:

    Why is visual branding so important?

    There are 4 main reasons that make brand identity as a part of visual branding very important for the business:

    1. Better brand awareness and engagement rate

    Your customers will notice and recognize your company anywhere, anytime. Design of the website, social media accounts, media and advertising materials should perfectly reflect the philosophy, identity, and values of your brand. And here’s why, according to the marketers:

    1. Better trust level

    Proper quality visual branding fits your business, your products, and services, together with your customers and partners.

    1. Better connection with your customers

    Both real and potential customers will respect your brand more just because it will look integral, feature necessary informative and visual attributes, as well as clear call to action.

    1. Better competitiveness

    Your brand will stand out in the market, and you will not be confused with your competitive ventures, companies. Your audience will notice you and distinguish your offer because they will clearly understand it’s just what they want.

    How to find your visual identity and pack it through visual branding?

    Visual branding is a complex process and an actual facet included into your general marketing strategy. In order to do it efficiently, marketers always take into consideration the whole set of factors, including the following ones:

    1. Your target audience – the users of your offer/product/service. Because the first goal of all marketing activities is to attract their attention and then convert them into real customers. To do it, marketers analyze your audience to understand what, how, when, and why they should explain to them.
    2. Business goal. Depending on the real reason you need visual branding, experts use different methods and tools to help your visual identity complete that goal.
    3. From promotion to emotion principle. Visual identity of the brand is always directed at the emotional needs of its users. This is why it should visually promote the idea and image that will stimulate users to act, being encouraged by their emotions.

    Summary

    Centum-D visual branding team will create the perfect design for your brand, goods, service or project with each element being efficient and clear. Our experts will cover strategic & technical tasks, complete necessary researches, so you could get the optimal result – engagement of your customers and increase of sales.

    Feel free to contact us with any question you have.

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