Кейс Elekomp

Elekomp Store

Elekomp is a unique Ukrainian lighting superstore with both an online store & big local showrooms. The store offers lighting & supplies from exclusive brands as well as from their own brand. Moreover, the company provides services in the creation & implementation of lighting design projects. The main goal of the company was to get a modern branded website, better and stronger positioning in the market & growth.

Problem
  • no branded website integrated with 1C
  • inefficient performance of the marketing channels
  • low search engine ranking & visibility
  • low level of interactions with branded content
  • need for effective targeted and contextual ad campaigns
  • unclear goals and perspectives of growth
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Solution

Analyze & enhance
Each step of the project fulfillment was based on a comprehensive marketing strategy that clearly defined and matched each goal and need of the brand. The website and the Instagram account became the main brand platforms, informing, attracting, engaging, and converting visitors into clients. We highlighted and precisely described 4 profiles of the visitors to design their Customer Map Journey and then develop a separate strategic program & offer for each profile, using different channels & approaches. Having completed the design, development & filling of the website, our team moved to setting up and running efficient Ad Campaigns through Google Shopping Ads & Instagram. Centum-D experts personally dealt with website Search Engine Optimization at each stage: from conducting the technical audit & completion of technical tasks up to creating and publishing the necessary content & link building.
reach after 1 week +1492%
accounts engaged +225%
 Analyze & enhance solution1
Workflow
Promotion steps
  • 1 setting up, running & optimizing targeted ads campaigns on Instagram campaigns
  • 2 setting up, running & optimizing targeted ads campaigns on Google Shopping Ads campaigns
создание и продвижение сайтов Centum-D

Summary

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