Swiss Impact Store
ElekompStore
Elekomp is a Ukrainian lighting superstore that combines a large online store with offline showrooms. It offers lighting and accessories from exclusive brands as well as its own product line. The company also provides services in designing and implementing lighting projects. The main goal was to create a modern, branded website to strengthen market positioning and drive business growth
problem
main problem
The company’s main growth barrier was the absence of a unified digital marketing strategy and a weak online presence. Marketing efforts lacked clear objectives, a central website, and active campaigns — turning into a drain on time and resources with minimal impact. As a result, the company suffered from low online visibility and struggled to attract new customers.
- No branded website integrated with 1C
- Inefficient performance of marketing channels
- Low search engine rankings and visibility
- Limited engagement with branded content
- Need for effective targeted and contextual advertising
- Unclear growth goals and perspectives
Overview
Summary
+1 492%
Reach after 1 week through Meta Ads
+225%
Accounts engaged through Meta Ads
60,000+
product pages
~ 250,000
impressions per month in search results
Solution
Solution: Analysis and Enhancement
A comprehensive SEO strategy guided every stage of project development, complemented by a basic SMM strategy for promotion — from developing customer profiles to crafting tailored approaches. The result was a new website with strong search performance and an active Instagram presence, both serving as key brand platforms. These were supported by targeted Google Shopping and Instagram ads, along with continuous SEO efforts including technical audits, content creation, and link building.
Branded, user-friendly website
Social media ad campaigns
High performance
Workflow
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