Swiss Impact Store

    Swiss Impact Store is a sustainable online marketplace. It features producers of eco-friendly fashion, beauty & home products, focusing on the sustainability of both materials & production, as well as packing & delivery. The client asked for an audit of their Instagram account followed by proper management & MetaAds
    swissimpactstore.com

    problem

    main problem

    The project has stalled due to a lack of clear brand identity and disorganized content. The main challenge is serving two distinct audiences (customers and vendors) within a single account, which dilutes the message and hinders engagement

    • Slow account growth
    • Lack of a clear brand identity and visual positioning
    • Chaotic content creation & posting
    • Undefined audience, unclear style of communication with audience & brand promotion
    • Lack of informative & engaging content
    • The need to serve two distinct user groups in one account (customers & vendors)

    Overview

    Summary

    Defined & described brand audience, increased account reach
    Formed brand visual and conceptual associations for further promotion on the market
    Expanded target audience through engaging more male audience & creating informative and interesting content
    Reached set goals in just 7 days & kept showing good results with no paid or black promotion techniques
    +20 100%
    reach after 4 months
    +91%
    organic audience growth
    +38%
    content interactions
    +208%
    profile visits

    Solution

    Solution: Analysis and Enhancement

    We started by conducting a deep audit of the brand’s Instagram account, having defined both critical issues & boosting opportunities. We then developed and secured approval for a 1-year brand account development strategy. The strategy was accompanied by the detailed content plan & corporate identity for the Instagram account. The set goals were reached within a week, with KPIs remaining high without using any paid or black promotion methods – only through proper visual & conceptual positioning.

    Reach after 1 week +571,9%
    Content interactions after 1 week +22,7%
    Profile visits after 1 week +48,8%
    Web-site clicks after 1 week +44,4%
    Reach after 1 week +571,9%
    Content interactions after 1 week +22,7%
    Profile visits after 1 week +48,8%
    Web-site clicks after 1 week +44,4%

    Workflow

    01
    Audit of the Instagram account and definition of user profiles
    02
    Design of the basic corporate identity and visual concept
    03
    Crafting the account content (bio, highlights, feed)
    04
    Designing and publishing visual and text content on a monthly basis
    05
    Setting up and testing pilot campaigns

    more case studies

    More similar projects

    SHOW MORE SHOW LESS