Vels

    Vels, a distributor of thermal insulation and building materials, needed an online catalog to present its company and product information. The primary objective was to showcase the company’s profile and product range, while the secondary goal was to enable online sales
    vels.in.ua

    problem

    main problem

    The distributor of insulation and building materials lacked digital presence: the initial request was to develop an online catalog that would drive sales both through organic and paid channels

    Key challenges:

    • No digital presence – needed a website that feels bright, modern, and professional
    • No way to navigate for a diverse audience — from homeowners to industry professionals
    • No platform to showcase products – Include detailed product specifications and safety certifications

    Overview

    Summary

    Created an optimal site structure to introduce Vels customers to the company, its partners, and its extensive experience with high-quality work
    Built the project on the Yii2 framework to ensure stability and scalability
    Designed an optimal product card with complete specifications and clear usage instructions
    Created unique content to strengthen the brand image and SEO potential
    0.796s
    Average page load time (without XHR)
    240
    Product cards developed
    +500
    Relevant keywords selected
    11×
    Increase in search visibility

    Solution

    Solution: Analysis and Enhancement

    We developed a user-friendly online catalog optimized for both product presentation and direct sales. In parallel, we launched a targeted marketing strategy combining SEO and paid advertising to drive qualified traffic and generate sales from day one

    User-friendly online catalog
    10 products ranked in Google’s TOP 3
    SEO & PPC
    User-friendly online catalog
    10 products ranked in Google’s TOP 3
    SEO & PPC

    Workflow

    01
    Developed the website structure, design, and responsive layout, followed by full system integration
    02
    Filled the platform with high-quality unique content, including detailed product descriptions and quality certificates
    03
    Built and promoted an online catalog, using the Yii2 Framework, delivering a fast, user-friendly website with a clear customer flow

    Promotion

    Promotion steps

    Collected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.

    Filled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.

    Developed and executed a marketing plan to increase visibility, traffic, and conversions.

    Collected and clustered the semantic core, then created a detailed sitemap to structure future content and navigation.

    Filled the website with unique visual and text content and set up Google Analytics and Search Console for tracking and performance monitoring.

    Developed and executed a marketing plan to increase visibility, traffic, and conversions.

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