Swiss Impact Store
problem
main problem
Centum-D’s technical experts conducted a full audit of both eStores and identified key issues, particularly with BeCommerce. A custom code fix was implemented and secured to prevent accidental removal by managers. Additionally, outdated SQL on the second platform was updated to ensure smooth operation.
Key problems included:
- Slow account growth
- Absence of both corporate identity & clear visual positioning
- Chaotic content creation & posting
- Undefined audience, unclear style of communication with audience & brand promotion
- Lack of informative & engaging content
- Necessity to approach two different types of users in one account (customers & vendors)
Case studies
Client Stories
Summary
Solution
Solution: Analysis and Enhancement
We started from conducting a deep audit of the brand Instagram account, having defined both critical issues & boosting opportunities. Then we proceeded to create & have a brand account development strategy for 1 year approved. The strategy was accompanied with the detailed rubricated content plan & corporate identity for the Instagram account. The set goals were reached already one week later with KPIs being kept high without using any paid or black promotion methods – only through proper visual & conceptual positioning.
Key improvements included:
- Identifying and fixing a checkout bug
- Customizing eCommerce features for stability
- Sorting and modifying necessary site files
- Upgrading MySQL
- Adding excise tax functionality to one store
- Enhancing the discount calculator’s performance