Case Category: Store

    Mamin Dom

    Mamin Dom

    Mamin Dom is a leading Ukrainian online and offline retailer of children’s products and parenting essentials. The company’s highest priorities were fast, high-quality order processing and intuitive platform navigation. That’s why our team contracted heavily on the technical aspect of the solution. We also anticipated the client’s possible future scaling challenges and proposed several convenient, precise solutions that we successfully implemented on schedule
    shop.mamindom.ua

    problem

    main problem

    The company faced several challenges caused by outdated systems and technical limitations: slow website performance, lack of Ukrainian localization, time-consuming content management, and no automation tools.

    • Slow website performance and occasional technical instability disrupted the user experience
    • The absence of a Ukrainian language version limited reach within the core market
    • Product and content updates required a slow, manual process
    • No automated solutions existed for key operations such as inventory and order management
    • The shopping cart and checkout required optimization to improve usability and speed

    Overview

    Summary

    Integrated the 1C management system to automate key operations
    Launched a Ukrainian-language version of the website with automated translation
    Improved website speed and performance across all pages
    Automated product data and content updates
    Enhanced user experience and optimized shopping cart functionality

    Solution

    Solution

    The project started with standard technical fixes identified during the initial audit.
    Beyond that, our team proposed and implemented several enhancements to improve functionality and efficiency.
    We added a fast language switch and automatically translated over 4,000 product cards into Ukrainian.
    The shopping cart was upgraded, special offer labels introduced, order processing automated, and metadata generation made automatic – streamlining key management tasks.

    Workflow

    01
    Discussed project details with the client, prepared the technical specification, and implemented key technical fixes
    02
    Developed a roadmap for functional improvements and future platform scalability
    03
    Integrated the 1C system, added new features, and automated content updates and metadata generation

    TireMart

    TireMart

    An online retailer of used tires operated two platforms with the same technical foundation but different designs and audiences. Both websites were built on WordPress – one using WooCommerce and the other BeCommerce – and began duplicating every order automatically. This issue created extra manual work for managers and forced customers to repeat order details during phone calls. Our task was to identify the root cause and restore a stable, reliable checkout process
    tiremart.com

    problem

    main problem

    Every order was being automatically duplicated due to a platform-plugin integration fault.
    This issue forced staff to manually remove duplicate records and made customers repeat order details — disrupting workflows and frustrating buyers.

    • Technical conflict between WooCommerce and BeCommerce caused duplicate order creation and inconsistent payment callbacks
    • A processing error in the order flow generated repeated entries and broke reliable transaction status updates
    • Outdated PHP and SQL versions increased plugin incompatibility risks and led to unstable database behavior
    • An incorrect BeCommerce order template produced malformed records and mismatched payment confirmations
    • Custom fixes were vulnerable – non-technical admins could accidentally remove critical code from the site

    Overview

    Summary

    Updated the website codebase and migrated MySQL to a stable version
    Fixed the BeCommerce order template bug that caused malformed orders
    Resolved the WooCommerce–BeCommerce integration conflict
    Implemented a custom code module to prevent accidental deletions
    Improved the discount calculator and added an excise-fee option

    Solution

    Solution

    Centum-D engineers conducted a technical audit and identified the root cause – a weakness in the BeCommerce plugin combined with outdated database components.
    We developed a code patch to correct payment and order callbacks, adjusted BeCommerce functions, and locked the module to prevent accidental removal.
    In addition, we updated SQL and PHP versions, fixed site files, added an excise-fee option, and improved the discount calculator.
    After thorough testing, both stores processed single, accurate orders, and the support workload decreased significantly

    Workflow

    01
    Performed a technical analysis of both sites’ checkout and payment flows to reproduce the duplication, trace callbacks, and map where data was doubled
    02
    Applied required technical updates: upgraded SQL, patched PHP compatibility issues, and adjusted plugin settings to remove version-related instability
    03
    Developed and deployed a custom code fix integrated with the existing site; modified BeCommerce functions and corrected the order template
    04
    Protected the custom module from accidental removal by locking critical files and documenting the change for non-technical staff
    05
    Tested end-to-end payment flows, validated discount calculations and excise-fee behavior, then monitored live traffic to confirm stability

    Elekomp Store

    ElekompStore

    Elekomp is a Ukrainian lighting superstore that combines a large online store with offline showrooms. It offers lighting and accessories from exclusive brands as well as its own product line. The company also provides services in designing and implementing lighting projects. The main goal was to create a modern, branded website to strengthen market positioning and drive business growth
    elekomp.com.ua

    problem

    main problem

    The company’s main growth barrier was the absence of a unified digital marketing strategy and a weak online presence. Marketing efforts lacked clear objectives, a central website, and active campaigns — turning into a drain on time and resources with minimal impact. As a result, the company suffered from low online visibility and struggled to attract new customers.

    • No branded website integrated with 1C
    • Inefficient performance of marketing channels
    • Low search engine rankings and visibility
    • Limited engagement with branded content
    • Need for effective targeted and contextual advertising
    • Unclear growth goals and perspectives

    Overview

    Summary

    Branded, user-friendly website with strong performance
    Improved search engine rankings
    Effective social media advertising campaigns
    8 months of ongoing cooperation — we continue to provide full technical and marketing support for elekomp store
    +1 492%
    Reach after 1 week through Meta Ads
    +225%
    Accounts engaged through Meta Ads
    60,000+
    product pages
    ~ 250,000
    impressions per month in search results

    Solution

    Solution

    A comprehensive SEO strategy guided every stage of project development, complemented by a basic SMM strategy for promotion — from developing customer profiles to crafting tailored approaches. The result was a new website with strong search performance and an active Instagram presence, both serving as key brand platforms. These were supported by targeted Google Shopping and Instagram ads, along with continuous SEO efforts including technical audits, content creation, and link building.

    Branded, user-friendly website
    Social media ad campaigns
    High performance
    Branded, user-friendly website
    Social media ad campaigns
    High performance

    Workflow

    01
    Conducted a technical audit of the website and brand social media channels
    02
    Developed and updated SEO and SMM strategies — analyzed the market and niche, defined user profiles, created CJMs, and shaped individual strategies for each channel
    03
    Implemented marketing activities — curated SMM content, launched targeted ad campaigns, and managed SEO optimization through semantic core collection, clustering, and continuous improvements

    Promotion

    Promotion steps

    SEO optimization & linkbuilding

    Setting up, running, and optimizing targeted ad campaigns on Instagram

    Setting up, running, and optimizing targeted ad campaigns on Google Shopping

    SEO optimization & linkbuilding

    Setting up, running, and optimizing targeted ad campaigns on Instagram

    Setting up, running, and optimizing targeted ad campaigns on Google Shopping

    Swiss Impact Store

    Swiss Impact Store

    Swiss Impact Store is a sustainable online marketplace. It features producers of eco-friendly fashion, beauty & home products, focusing on the sustainability of both materials & production, as well as packing & delivery. The client asked for an audit of their Instagram account followed by proper management & MetaAds
    swissimpactstore.com

    problem

    main problem

    The project has stalled due to a lack of clear brand identity and disorganized content. The main challenge is serving two distinct audiences (customers and vendors) within a single account, which dilutes the message and hinders engagement

    • Slow account growth
    • Lack of a clear brand identity and visual positioning
    • Chaotic content creation & posting
    • Undefined audience, unclear style of communication with audience & brand promotion
    • Lack of informative & engaging content
    • The need to serve two distinct user groups in one account (customers & vendors)

    Overview

    Summary

    Defined & described brand audience, increased account reach
    Formed brand visual and conceptual associations for further promotion on the market
    Expanded target audience through engaging more male audience & creating informative and interesting content
    Reached set goals in just 7 days & kept showing good results with no paid or black promotion techniques
    +20 100%
    reach after 4 months
    +91%
    organic audience growth
    +38%
    content interactions
    +208%
    profile visits

    Solution

    Solution: Analysis and Enhancement

    We started by conducting a deep audit of the brand’s Instagram account, having defined both critical issues & boosting opportunities. We then developed and secured approval for a 1-year brand account development strategy. The strategy was accompanied by the detailed content plan & corporate identity for the Instagram account. The set goals were reached within a week, with KPIs remaining high without using any paid or black promotion methods – only through proper visual & conceptual positioning.

    Reach after 1 week +571,9%
    Content interactions after 1 week +22,7%
    Profile visits after 1 week +48,8%
    Web-site clicks after 1 week +44,4%
    Reach after 1 week +571,9%
    Content interactions after 1 week +22,7%
    Profile visits after 1 week +48,8%
    Web-site clicks after 1 week +44,4%

    Workflow

    01
    Audit of the Instagram account and definition of user profiles
    02
    Design of the basic corporate identity and visual concept
    03
    Crafting the account content (bio, highlights, feed)
    04
    Designing and publishing visual and text content on a monthly basis
    05
    Setting up and testing pilot campaigns