Девушка с красивыми волосами после использования продукции

SEO Medavita

MEDAVITA is the official representative of the Italian cosmetics brand. Developments and unique formulas of cosmetic and care products, at the heart of all products are only natural ingredients.
When we got acquainted with the site, we found out that the entire structure of the site was created according to the brand catalog, where the landing pages were the names of the product lines. This did not meet the demand from customers, because they were looking for professional products for their qualities and methods of application. Also, problems with the language version of the site were identified.

Problem
  • There were no relevant landing pages.
  • Missing content, meta tags throughout the site.
  • The technical optimization of the site was low (the site took a long time to load, there were mistakes in page layout).
  • Weak site structure.
  • Problems with indexing the Ukrainian version of the site, images.
  • There was no micro-markup.
  • Outdated and awkward design.
  • The domain had a small number of subject links.
Tasks
  • Increased organic traffic and website visibility on Google.
  • Reach the top 10 for priority keywords throughout Ukraine.
  • Increase in the number of conversions.

Decision

Индивидуальность подхода:
The site had enough branded traffic, but there were no clicks on topical keywords. A structure was created that simplifies the selection of products for hairdressers for clients who do not know enough about the catalog.
 Индивидуальность подхода:
Process
Promotion works
  • 1 The first stage is the analysis of client information, marketing research of the market and competitors' websites.
  • 2 The second stage is the selection of a semantic core and the development of a promotion strategy, its clustering.
  • 3 The third stage is making edits to the work of the site (we have distributed the products in separate sections, created a sitemap, registered unique meta-data). In just 6 months of work, the site entered the TOP search positions.
создание и продвижение сайтов Centum-D

Results

by 498.56%
increased traffic
5 times
more orders
11 times
increased site visibility
more than 500
relevant keywords

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