We found a client of Bogatov Realty, who sells real estate in the USA (Florida), on Facebook. Earlier a corporate website was created for him. It was necessary to do SEO-promotion of another customer's site.
The client needed to develop a strategy for SEO promotion of an existing resource.
Previously, it was required to make a number of technical changes to the site in order to customize its work for the features of promotion.
A task
It was decided to analyze the market segment in which the Client operates, as well as to study the features of the websites of competing companies. To develop an effective campaign, we conducted a SEO audit of the site and collected the core.
Decision
Start
To develop a successful promotion campaign, our team suggested: collecting the semantic core and clustering it; fill the web resource with interesting and high-quality content; make a number of technical changes to the site.
We have chosen the Yii2 framework as a working tool.
Process
1
The first stage is the analysis of the work of competitors and niches of the Customer.
2
The second stage is SEO and technical audit.
3
The third stage is making technical changes to the site. Thanks to the modern tools used by our team, we managed to:
make the site responsive for viewing from PC and mobile devices;
fill its sections with high-quality and unique content;
build a PBN network to promote the main site.
SEO works
1
The first stage is the selection of the semantic core and its clustering.
2
The second stage is a technical audit of the site.
3
The third stage is the introduction of edits into the site.
Result
As a result, we managed to increase the conversion and rating of the keys.
During the first month of working with the site, about 10 keys got into the TOP-5.
