While there are more than 8 billion people on Earth, about 6.5 billion have smartphones, which we use daily and regularly. It’s a convenient, fast, and practical way to pay bills, check the weather, run directions, and even shop. The incredibly mentioned trend has been increasing for a few years, making e-commerce owners consider investing in mobile e-commerce and getting a mobile app to increase their store conversion rate. Is this trend worth following, what are the benefits, and how do you make your app successful? Find out more about that below.
The notion of mobile commerce includes any commercial monetary transaction completed with the help of a phone. E-commerce on mobile was a logical evolution from the usual e-commerce, allowing people to buy services and goods through a mobile device.
Nevertheless, it cannot be said that m-commerce is just a more improved and convenient version of e-commerce, as e-commerce mobile trends have become a starting point for many new industries and services, such as:
Researchers estimate that the m-commerce market will be worth more than $700 billion by 2025 as mobile commerce is gaining more momentum. The reason for this growth is our metamorphosis in Internet access. Just 20 years ago, no one would have imagined that our phones, which serve the purpose of communication and information transfer, could provide us with high-quality Internet access from anywhere, right on the go.
Today, smartphones with high-speed Internet access are available to so many people. Therefore, people prefer to do all the essential things, including shopping, through their smartphone rather than a PC or laptop because mobiles are more portable, convenient, and faster.
That’s why e-commerce owners should start plugging mobile e-commerce app development into their business and existing websites. The key reasons to use mobile commerce are as follows:
With the advent of e-commerce, the customer shopping experience has improved – customers can leisurely browse the entire assortment, examine and compare prices, and get things delivered directly to their home or the nearest drop-off location.
But mobile commerce has made the experience even better, as eCommerce mobile apps have many features that are not available from a regular website. Those include push notifications for awareness of promotions and discounts, order progress & parcel tracking, loyalty programs, easy return processing, and more.
Today’s mobile e-commerce conversion rate is several times higher than conventional e-commerce, and given all the metrics, this trend isn’t going to slow down. By 2025, m-commerce sales are expected to account for 10% of sales in the entire U.S. market. With it, entrepreneurs have the ability to reach a wider audience, use analytics tools and segment their customers to improve ad targeting and the overall customer experience.
Speaking of data analytics in more detail, mobile apps allow a more personalized way to collect and analyze user data. Unlike a website, where you can’t track visitors until they’re logged in, a mobile app provides information about every customer, as each often must log into their account to begin shopping. This way, you can easily track users’ actions, what products they are browsing, what products they left in their cart, their engagement level, etc. This data benefits every entrepreneur because you can use it to create personalized offers, campaigns, discounts, giveaways, improve UX, and much more.
Mobile apps allow you to integrate multiple payment options, significantly reducing the hassle of placing an order and even encouraging new purchases. Users can choose the payment method that is most convenient for them and complete it with a simple tap of a button, providing a seamless buying experience.
There is no doubt that mobile e-commerce apps offer many opportunities and prospects for businesses, but it’s not enough to create an app and fill it with your product line to increase sales and customer engagement. Companies must work out their tricks to stand out from the crowd of competitors. Below, we look at the best mobile e-commerce sites from well-known brands, and maybe they can help inspire you to create your own unique mobile e-commerce app.
Nike is one of the most famous sportswear and footwear brands. The company pays special attention to customer service quality, which is why its business is steadily going uphill. The brand launched a mobile app not so long ago, which allows users to quickly find the desired product by using mobile searches, check the availability of goods in stock, and reserve them for pickup. Users also get a personalized selection of offers and free shipping.
Ikea has introduced trending virtual reality features to its Place app. Users can now take a photo of any space in their home and “try on” any Ikea furniture they like. Such possibilities undoubtedly arouse interest and desire to try well, making it easier for users to choose and save time.
Amazon is the largest retailer in the world, and therefore it also offers one of the best mobile applications, which provides a comprehensive user experience. You can find any item in the store simply by typing it into the search engine. It also has product tracking and delivery notifications, Facebook ID login, and more. The app is straightforward and intuitive, and you can type queries into the search using voice input, view products from all angles, check & leave reviews, and quickly process returns.
Sephora is a cosmetics retail giant with land-based stores and a mobile app. The app looks very concise and uncluttered. Features also include personalized recommendations, stock checks, and product scans to find reviews.
A unique “virtual artist” feature with the introduction of virtual reality features allows you to see how certain products would look on your face. Both pickup and delivery are available in the store.
The Starbucks app allows customers to find the closest coffee shops to them, order and pay in advance, and participate in a loyalty program. Customers collect stars, which they can redeem for a free drink or meal at the end. Other unique features allow you to search for your favorite baristas or effectively find songs playing at the coffee shop where you are now.
eBay is another primary e-commerce provider with which you can sell and buy. The app sends users notifications about prices and the best deals. You can also easily keep track of the products you bid on at auctions.
If you look at the key features of these mobile apps, some overlapping features make them successful: personalization, simplicity, and even virtual reality features. Nevertheless, the main thing is to ensure the comfort of your users, and to do this; it is best to put yourself in their shoes.
Mobile e-commerce apps are not just a trend to make more money, but very soon, they will become the default feature for every e-commerce owner since this way of online shopping has been proven to provide more comfort for customers. But how do you create a truly quality experience? Below, we’ll highlight some valuable tips for software mobile development:
The user interface is the first thing customers see. The mobile screen is always smaller than the computer screen, so you don’t have a lot of space to arrange all the functions comfortably and succinctly. Fortunately, you don’t have to come up with fancy ways to navigate the app, complicated designs, and animations. Simplicity is the key to a successful strategy; use simple color schemes and clear fonts so that, in the end, the design “doesn’t poke your eye out.” Designers at Centum-D have enough experience and knowledge in developing UI/UX design and creating relevant and attractive interfaces based on current trends.
The further the progress goes, the lazier people become; therefore, we are less and less eager to enter our login and payment data repeatedly. Don’t annoy your users, but implement facial recognition, fingerprints, or login via Google authenticator or social networks in your app. You can also implement an auto-complete feature to cut down on routine activities.
Navigation plays a significant role in the perception of your app. Your task is to make it as predictable as possible. You can do this by using popular actions, like double-tapping the screen to zoom in on an item, tapping the right side to turn the page, and so on. Also, make sure your colors, buttons, and fonts are the same everywhere and all actions are the same on different screens.
Your customer should have a clear view of your cart so that they don’t have to look for all the items they spent hours on selecting at your store. Make it as easy as possible to add an item to a cart and search for a cart to make a payment.
Loading speed is one of the most critical indicators for the user. If your app takes longer than 5 seconds to load pages, it irritates, and users delete it from their screens. One working trick is using a wait indicator to reassure users, so they know precisely how long they must wait before the page fully loads.
E-commerce owners should understand more than anyone that users are entrusting them with crucial Personal Information that needs to be protected. If your application has weaknesses, a hacker attack will not last long. Use data encryption as well as GDPR for eCommerce mobile apps. While this is not a small investment, you shouldn’t skimp on it.
A mobile app requires you to do a lot of prep work. Still, as a result, you can provide your customers with a comfortable shopping experience and significantly exceed your revenue. M-commerce is distributing, hop on the wave today, so it will be easier for you tomorrow.