Vels

We were approached by a client - distributor of heat-insulating and building materials "Wels". He completely lacked an understanding of how to sell products on the Internet, as well as how to properly present information about the company.

vels.in.ua

Problem

The distributor of insulation and building materials needed to get a properly designed corporate website, which was also planned to be used for advertising and selling goods.
The client wanted to combine two types: company presentation and product presentation.

A task

Together with the partners of the studio, it was decided to make a corporate website with a catalog - our partners developed the design within the framework of the partner program, and we made its layout and integration.

Decision

Start

We have developed an optimal structure in order to solve two problems: to acquaint Wels Clients with their company and partners, to show many years of experience of high-quality work and to give an opportunity to order a product using the website. The project was developed jointly with a partner design studio and was typeset and integrated by us using the Yii2 platform.
For the convenience of users, we have developed the optimal structure of the product card. It contains all the characteristics that provide not only the necessary information about the product, but also tell you how to use it.
The site was filled with unique content. The site is currently on promotion.

Process

1 The first stage is the development of the structure, design, then layout and integration by our specialist.
2 The second stage is filling the web resource with high-quality unique content (with a detailed description of each product) and testing it.
3 The third stage is the creation of a catalog site and its further promotion. Using modern tools, the staff of our web studio created a website that:
- convenient for viewing from both PC and mobile devices;
- allows customers to choose one or another product and get acquainted with its characteristics;
- has a distribution of goods by category.

Promotion works

1 The first stage is collecting the semantic core, clustering. Sitemap formation.
2 The second stage is filling the web resource with content (insulation materials with a detailed description of each product) and testing it. Setting up analytics tools.
3 The third stage is website promotion.

Result

The catalog highlighted the top 10 products, which in 3 months were included in the top ten requests. The results were achieved in less than three months.